Unlike more famous destinations around the world, Seattle Southside—a small region just south of Seattle—doesn’t have big, famous attractions that attract millions of tourists each year. Just smaller, quirkier ones.

But what it lacks in landmarks, Seattle Southside makes up for with a unique connection to something people love and obsess over: Aliens.

So to boost tourism, we didn’t target people like every other tourism brand—we focused on Aliens instead, by sending out Alienvitations.

Because if Extraterrestrials think Seattle Southside is worth visiting, humans will too.